The partners

Operators, in the rooms that matter.

Traksjon is a partnership of operators: people who have run the plays they now run with clients. No leverage model, no juniors learning on your budget. The partner you meet is the partner who does the work.

Los Angeles · San Francisco · Seattle · Houston · Boston · New York City · London · Copenhagen · Zürich

How every partner works

Five values. One operating system.

Unrelenting Curiosity

Context is king.

We dig deeper than comfortable and question what everyone else accepts.

Systems Thinking

Crack the code, not the empire.

We see the whole picture before solving the parts.

Constructive Contrarians

Precision over polish.

We say what’s true, not what’s comfortable, with method rather than attitude.

Operators Not Consultants

Revenue is the verdict.

We are measured by what happens in the market, not by the report we leave behind.

Curated Belonging

Perspective matters.

A deliberately diverse partnership, because the best answers come from more than one vantage point.

What we believe, in full →

The partnership

Eight partners. One standard.

Every Traksjon partner has operated on both sides of a border, building, selling, or regulating across markets before advising anyone else on how to.

Thomas S. Riebs

Los Angeles

Founder and Managing Partner. California attorney; former vice president, BNP Paribas.

George Brandon

Los Angeles

Senior Partner. Thirty years of relationship-led business development for professional services and international firms.

Mitchell Berman

Los Angeles

Senior Partner. Four decades of launches in media and technology, in Los Angeles, Silicon Valley, Auckland and Sydney.

Carlo Cavagna

Los Angeles

Partner. Former regional director, UK Department for Business & Trade.

Lars Asbjørnsen

San Francisco

Partner.

Espen Jansen

Denver

Partner.

Leah Mayo

Houston

Partner. Former regional director, UK Department for Business & Trade.

Kirsten Chambers-Taylor

Boston

Partner. Former regional director, UK Department for Business & Trade.

Associated partners

Specialists we bring in by name.

Associated Partners are independent principals Traksjon works with on client engagements, brought in for a defined piece of the work rather than kept on a bench.

Lana Rushing

Los Angeles

Associated Partner. Founder of Rushing PR; communications and media relations.

Hema Dey

Los Angeles

Associated Partner. Founder of Iffel International; AI search visibility and marketing strategy.

Considering the U.S. market?

Start with a conversation. We will listen, ask sharper questions than you expect, and tell you honestly whether Traksjon is the right fit.

Traksjon assesses fit before committing. The conversation is the first step, not the commitment.

Begin a Conversation →