You Don’t Need Another Consultant. You Need a Win in the U.S. Market.
We don’t just advise. We help you do the work.
Traksjon helps European innovators in water, energy, mobility, advanced buildings, and defense tech break into the U.S. – not with theory, but with real-world traction.
We lead the way with our signature Unrelenting Curiosity, but Actions Speak Louder than Words and we follow up with action together with you and your team.
You Don’t Need Another Consultant. You Need This.
The Right Teammates Help You Lead the Peloton, Win the Stages Right for You, and To Win Your Race!
We Help European Companies Sell to the U.S. — Faster, Smarter, and With Less Bullsh*t.
Whether you build water systems, mobility solutions, energy platforms, advanced building tech, or dual-use innovations — one thing is true:
Selling to Americans is not intuitive.
We help ambitious European companies translate, adapt, and win — by fixing the friction, sharpening your story, and working with you to get real traction.
This isn’t a strategy deck. This is execution.
Clear, Compelling Messaging
We don’t tweak your deck. We help you rebuild your narrative from the ground up – so U.S. customers not only get it, but feel urgency to act.
No jargon. No long-winded “European elegance.” Just direct, credible, high-impact storytelling that makes the value impossible to ignore.
Focused, No-Fluff Execution
The U.S. market is enormous. That’s why we don’t chase clicks or go all-in on expos.
We help you zero in on the 3 to 5 buyers, partners, or pilots that will actually move the needle – and then we help you make it happen.
Strategy is nice. Progress is better.
Partner Who Builds With You
We don’t advise from the sidelines. We embed in your effort, ask hard questions, build with you, and stick around when things get messy.
You get our time, our attention, our network — and our unrelenting curiosity applied to your success.
What’s Actually Getting in Your Way
We’re getting meetings, but not momentum.
They loved our pilot… but never scaled.
Our story works in Europe. Not here.
We thought our U.S. hire would handle this.
Tell us your struggles holding you up!
And How We Help You Fix It
We work with you to reposition your offer and focus on the right stakeholders — not just contacts.
We help you reframe value, create urgency, and align with U.S. decision-making dynamics.
We rebuild your messaging so it lands with clarity, credibility, and cultural fit.
We step in where others stall — not to replace your team, but to help them win.
How We Work Together
We Start With Curiosity
We look at what’s actually working, what’s wasting time, and what’s missing. We don’t offer a cookie-cutter fix – we co-create the right approach for your ambition, your product, and your stage of U.S. engagement.
We Build while Acting
You don’t need a roadmap. You need traction. We’ll work together on your narrative, your positioning, your outreach, and your opportunities – while they’re still moving. That’s how you get advice that matters.
We Don’t Leave You Hanging
Execution doesn’t end when you get a few meetings. We help you refine, regroup, and move forward – all the way to signed deals, pilots, and partnerships that matter.
