Traksjon helps European innovators in water, energy, mobility, advanced buildings, and defense tech break into the U.S. – not with theory, but with real-world traction.
We lead the way with our signature Unrelenting Curiosity, but Actions Speak Louder than Words and we follow up with action together with you and your team.
We don’t tweak your deck. We help you rebuild your narrative from the ground up – so U.S. customers not only get it, but feel urgency to act.
No jargon. No long-winded “European elegance.” Just direct, credible, high-impact storytelling that makes the value impossible to ignore.
The U.S. market is enormous. That’s why we don’t chase clicks or go all-in on expos.
We help you zero in on the 3 to 5 buyers, partners, or pilots that will actually move the needle – and then we help you make it happen.
Strategy is nice. Progress is better.
We don’t advise from the sidelines. We embed in your effort, ask hard questions, build with you, and stick around when things get messy.
You get our time, our attention, our network — and our unrelenting curiosity applied to your success.
We’re getting meetings, but not momentum.
They loved our pilot… but never scaled.
Our story works in Europe. Not here.
We thought our U.S. hire would handle this.
Tell us your struggles holding you up!
We work with you to reposition your offer and focus on the right stakeholders — not just contacts.
We help you reframe value, create urgency, and align with U.S. decision-making dynamics.
We rebuild your messaging so it lands with clarity, credibility, and cultural fit.
We step in where others stall — not to replace your team, but to help them win.