What we have learned doing the work.
Field notes from inside American commercial life. Written from the room where deals get decided, not from a research desk. No white papers. Tools you can use the same day.
Most advice about the American market answers questions companies already know to ask. The harder work is finding the questions they have not thought to ask yet. That is most of what we write about here, drawn from what actually happened in engagements rather than from what should have.
Three that earn a first hour
Not the newest. The three that change how a company thinks about entering this market.
The latest issues
One aspect of building U.S. business per issue, often deep on a single sector. Published here first, then in the LinkedIn newsletter. This list updates itself the moment a new issue goes live.
- What is your champion carrying when you are not in the room?August 14, 2026
- Who Actually Decides Whether Your U.S. Deal Happens?August 5, 2026
- What should your first U.S. hire do?July 17, 2026
Traction in the U.S.
One idea per issue about winning commercially in America. Written for operators, in plain language, in the time a coffee takes.
One email per issue. Unsubscribe at any time.
Longer reads
The longer pieces on how companies actually win here, beyond any single sector.
- The U.S. Regulatory CompassOctober 3, 2025
- Where Should We Land in the U.S.?September 18, 2025
- The #1 Challenge EU Businesses Face Expanding to the U.S.—And How to Choose Where to LandAugust 21, 2025
Put it to work
Two ways to move from reading to deciding.
How will you win in the U.S.?
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