Perspectives from these markets.
Practical thinking for companies crossing into the American market — written from the room where the deals happen, not from a research desk. No white papers. Tools you can use the same day.
Traction in the U.S.
One idea per issue about winning commercially in America — published here first, then on LinkedIn. Written for operators, in plain language, in the time a coffee takes.
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The latest issues
Shorter and concise — one aspect of building U.S. business per issue. Published here first, then in the LinkedIn newsletter. Issues often go deep on a single sector. Updates itself the moment a new issue publishes.
- What is your champion carrying when you are not in the room?August 14, 2026
- Who Actually Decides Whether Your U.S. Deal Happens?August 5, 2026
- What should your first U.S. hire do?July 17, 2026
Longer reads
The longer pieces — how companies actually win here, beyond any single sector.
- The #1 Challenge EU Businesses Face Expanding to the U.S.—And How to Choose Where to LandAugust 21, 2025
- Ignore the Noise from Headlines. Engage with Your Customer.May 27, 2025
- Traction in the U.S.: 8 Strategies to Win in the U.S. During Trump’s PresidencyMay 5, 2025
Every issue of Traction in the U.S. → · All insights →
Start with these three
Not the newest — the three that earn a first hour.
The U.S. Regulatory Compass
Read the perspective →
Where Should We Land in the U.S.?
Read the perspective →
You're Not Selling to the U.S. Market. You're Selling to One Person.
Read the perspective →How will you win in the U.S.?
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