What is your champion carrying when you are not in the room?
August 14, 2026
TRACTION IN THE U.S. · CLEANTECH She has ninety seconds to promote your deal and whatever you left her holding. This time you connected deeper
Category: Traction in the U.S.
Who Actually Decides Whether Your U.S. Deal Happens?
August 5, 2026
One contact is not a relationship. Find out who decides at a U.S. buyer, on what basis, and who loses if you win, before your next follow-up.
What should your first U.S. hire do?
July 17, 2026
Traction in the U.S. · Life sciences Every line of that job description says what the person should be. Not one says what they do
You’re Not Selling to the U.S. Market. You’re Selling to One Person.
July 14, 2026
People do business with people – even across 340 million of them. Henrik has a booth. Paid for, aisle spot, next quarter, the biggest show
The U.S. Regulatory Compass
October 3, 2025
Stop chasing moving targets. Ship a buyer‑visible compliance plan. “Every time I think I’ve figured out the U.S. regulations, something changes.”“I need clear guidance on
Where Should We Land in the U.S.?
September 18, 2025
Top 3 Key Takeaways from this article: 1. Choose one U.S. cluster using the PASS Test Don’t treat the U.S. as a single market. Use
Beyond 50 States: Why Industry Clusters, Not Borders, Should Drive Your U.S. Launch and Growth Strategy
August 13, 2025
Top 3 Key Points & Learnings for Business Leaders 1. Rethink U.S. Market Entry: It’s About Clusters, Not States 2. Speed and Efficiency Come from
Making Trade Shows Work for You: A Strategic Approach to Building Relationships in the U.S.
May 19, 2025
The hum of conversations, the shuffle of shoes on a packed expo floor, the hurried glances at name badges as people weave through the crowd.
TRAKSJON
Think Slow. Act Fast. Win Big.
Los Angeles, California · thomasr@traksjon.com
© 2026 Traksjon. All rights reserved.