Inflation Reduction Act – Opportunity Not Threat
A U.S. senator in the 1930s talking about politics liked to say “If you can’t beat them, join them”. That might be a useful approach for European executives to take with the Inflation Reduction Act (IRA) and the Bipartisan Infrastructure Law (BIL) passed by the U.S. Congress and signed into law by President Biden last […]
Transatlantic Business Insights: Bridging Markets, Cultures, and Opportunities
I often get asked what I actually do. As a result, I have decided to develop a series of articles with the heading Transatlantic Business Insights to shed some light about my work and the work of my firm AXEL. Here, I am starting with some background about me, some insights into how I see […]
Re-Think Your U.S. Market Strategy: Forget New Year’s Resolutions and Embrace Agility
Forget New Year’s resolutions and consider Rethinking your approach to achieving commercial success in the U.S. As you and your company engage with the U.S. market in 2024, Rethinking, not resolving, is a better path toward success. Ditch the one-size-fits-all approach. The U.S. is a diverse landscape and I yet, too frequently I hear companies say […]
Transatlantic Business Insights: Beyond Arriving In the U.S. Market
In the first article of this series, I shared some background on some of the influences developing my unique perspective on the process for foreign companies navigating the U.S. market. I emphasized the importance of deeply understanding the cultural nuances, including language, and adopting a different mindset compared to European business practices. Here, I am […]
We Are Growing Our Reach And Our Impact!
We are thrilled to announce that Lassi Noponen, a Finnish business leader with extensive experience in the cleantech sector, will be joining AXEL as Vice Chairman of our Board of Directors. The AXEL team first became acquainted with during the time he was based in Los Angeles a few years ago. Mr. Noponen worked with […]