What is your champion carrying when you are not in the room?
August 14, 2026
TRACTION IN THE U.S. · CLEANTECH She has ninety seconds to promote your deal and whatever you left her holding. This time you connected deeper
Author: Thomas Riebs
Who Actually Decides Whether Your U.S. Deal Happens?
August 5, 2026
One contact is not a relationship. Find out who decides at a U.S. buyer, on what basis, and who loses if you win, before your next follow-up.
What Should Your First U.S. Hire Do?
July 17, 2026
Titles are nouns. Jobs are verbs. Write the verbs first. Read the job description your board just approved. Ten-plus years in the industry. Proven track
You’re Not Selling to the U.S. Market. You’re Selling to One Person.
July 14, 2026
People do business with people – even across 340 million of them. Henrik has a booth. Paid for, aisle spot, next quarter, the biggest show
The U.S. Regulatory Compass
October 3, 2025
Stop chasing moving targets. Ship a buyer‑visible compliance plan. “Every time I think I’ve figured out the U.S. regulations, something changes.”“I need clear guidance on
Where Should We Land in the U.S.?
September 18, 2025
Top 3 Key Takeaways from this article: 1. Choose one U.S. cluster using the PASS Test Don’t treat the U.S. as a single market. Use
The #1 Challenge EU Businesses Face Expanding to the U.S.—And How to Choose Where to Land
August 21, 2025
The U.S. Isn’t a Market—It’s 50 Micro-Markets: How to Prioritize Where to Land Key Learning What It Means for EU Leaders The U.S. is 50
Beyond 50 States: Why Industry Clusters, Not Borders, Should Drive Your U.S. Launch and Growth Strategy
August 13, 2025
Top 3 Key Points & Learnings for Business Leaders 1. Rethink U.S. Market Entry: It’s About Clusters, Not States 2. Speed and Efficiency Come from
Ignore the Noise from Headlines. Engage with Your Customer.
May 27, 2025
After my last newsletter, I heard from European colleagues disturbed by headlines – deported tourists, the White House’s fixation on Greenland, another diplomatic clash. I
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