Ready for U.S. Growth That Actually Scales? Stop Making These Mistakes!
Title: Ready for U.S. Growth That Actually Scales? Stop Making These Mistakes!
This article highlights three common mistakes European companies make when expanding into the U.S. market: failure to deeply understand U.S. customers, over-reliance on a single partner, and underestimating operational complexity. The post emphasizes the need for a localized, hands-on strategy to ensure scalable success.
Overwhelmed by U.S. Expansion? Unclear Regulatory Frameworks, Cultural Disconnects, and Wasted Investment Threaten Your Success and Your Profitability.
Navigating U.S. expansion can feel like steering a ship through stormy seas without the benefit of a modern map or radar. The sheer scale of the market and the vast possibilities, combined with unfamiliar regulations and cultural differences, can leave even the most seasoned companies feeling overwhelmed. Missteps in this environment often lead to wasted […]
Er du bekymret for hvordan du skal få fart på virksomheten din i USA?
For utenlandske selskaper kan det føles som en kamp i motbakke å lykkes på det amerikanske markedet. Det krever en fokusert strategi for å sikre tidlige seire – enten det gjelder salg, partnerskap eller kundeengasjement. Ofte sliter selskaper med å fange oppmerksomheten i et overfylt marked. For å få fart på virksomheten er det avgjørende […]
Er Du Bekymret Over, Hvordan Du Sætter Fart På Din Forretning i USA?
Mange udenlandske virksomheder oplever udfordringer med at få fodfæste på det amerikanske marked. Denne artikel dykker ned i de unikke behov hos amerikanske købere og giver konkrete tips til at optimere salgsstrategier, skabe produkt-marked tilpasning og opnå langsigtet succes. Er du klar til at accelerere din vækst i USA?
Worrying About How to Accelerate Traction in Your U.S. Business?
Sales traction is critical. U.S. buyers, whether B2B or B2C, often have different expectations compared to international markets.
Need Traction in the U.S. (and Who Doesn’t)? Traksjon Can Help.
Launching or Expanding into the U.S. market can be exhilarating – but without a clear plan and a well-defined strategy, it can also feel like a daunting leap into the unknown. That’s where Traksjon comes in. We help companies gain traction in the U.S. by focusing on one key question: Where do you want your […]
Inflation Reduction Act – Opportunity Not Threat
A U.S. senator in the 1930s talking about politics liked to say “If you can’t beat them, join them”. That might be a useful approach for European executives to take with the Inflation Reduction Act (IRA) and the Bipartisan Infrastructure Law (BIL) passed by the U.S. Congress and signed into law by President Biden last […]
Transatlantic Business Insights: Bridging Markets, Cultures, and Opportunities
I often get asked what I actually do. As a result, I have decided to develop a series of articles with the heading Transatlantic Business Insights to shed some light about my work and the work of my firm AXEL. Here, I am starting with some background about me, some insights into how I see […]
Re-Think Your U.S. Market Strategy: Forget New Year’s Resolutions and Embrace Agility
Forget New Year’s resolutions and consider Rethinking your approach to achieving commercial success in the U.S. As you and your company engage with the U.S. market in 2024, Rethinking, not resolving, is a better path toward success. Ditch the one-size-fits-all approach. The U.S. is a diverse landscape and I yet, too frequently I hear companies say […]
Transatlantic Business Insights: Beyond Arriving In the U.S. Market
In the first article of this series, I shared some background on some of the influences developing my unique perspective on the process for foreign companies navigating the U.S. market. I emphasized the importance of deeply understanding the cultural nuances, including language, and adopting a different mindset compared to European business practices. Here, I am […]